BOOKS, WHITE PAPERS, STUDIES AND RESEARCH
I regularly publish different documents, books, or studies on subjects of data analysis and business intelligence. I can also help you to create content specific to your business.
INFORMATION INTELLIGENCE VISION 2020 : LES TENDANCES (2014) by Philippe Nieuwbourg and Melva Hernandez
We gathered the topics that we found interesting into a document of twenty-something pages in order to prepare for the changes in data analysis in the coming years.
- in French at: http://www.decideo.fr/Information-Intelligence-Vision-2020-Les-tendances-de-l-analyse-de-donnees-proposees-par-Decideo_a6661.html
- in Spanish at: http://www.decideo.com/INTELIGENCIA-DE-NEGOCIOS-VISION-2020-Tendencias-del-analisis-de-datos-propuesto-por-Decideo_a418.html
Big Data : Enjeux Stratégiques & Etudes de Cas (2013) by Philippe Nieuwbourg
Since 2012, I have had the opportunity to meet dozens of companies that implemented, or are implementing, “Big Data” projects. In Spain, Germany, Brazil, Canada, the United States, the United Kingdom, and even in France, companies collect, store, analyze, present, and evaluate the huge amounts of structured, unstructured, or semi-structured data coming their way.
Their one thing in common, value creation. BMW, Zara, SFR, Amazon, EDF, LinkedIn, Nespresso, AirFrance, Shell, Google, the CIA are all are looking to add value to their data.
Places de marché sur Internet (2001) by Hubert d'Hondt and Philippe Nieuwbourg
“Electronic marketplaces on the Internet”, written by Philippe Nieuwbourg and Hubert d'Hondt. This concept revolutionized intermediation in a number of economic sectors. The marketplaces had not achieved all their objectives, but they had influenced large groups’ procurement systems all the same.
Tout savoir, facilement, sur la relation client (2001) by Sandra Spinek and Philippe Nieuwbourg
" The Easy Way to Know Everything about Customer Relationships” specifically addresses anyone who would like to discover or know more about this new approach to trade development. Marketing, communication, commercial, or logistic managers, consultants, students, or anyone who is curious... If you know that the business revolution is coming, that the individual is at the center of merchant company concerns, then this book, written by three Customer Relationship Management specialists, is for you.
At times taking a humorous approach, the authors knew to put themselves in your shoes to make you want to go further with your CRM methods learning, by demystifying the vocabulary and techniques that, until now, were just for insiders. They then reminded themselves of past marketing methods and tools which would serve tomorrow’s strategies, before providing an overview of the latest customer relationship management technology. It is a complete, educational, and vital work, for anyone looking for a readable explanation of CRM and would like to know if CRM is for them.
This work acts as a reference for anyone wanting to find out what CRM is. An educational book for beginners.